My sense is that American attitudes toward rainwater collection depend on local climate, economic factors, and longstanding cultural practices. Most of the US is blessed with adequate water for agricultural, industrial and domestic use. Water is cheap. The Great Lakes contain about 21% of the usable fresh water on Earth's surface. This abundance has led to wasteful water use.
On the other hand, water has become scarce in many parts of the US, and has led to improved water management practices. For example, in Hawaii, I'm told that rainwater collection in open pools is quite common. Communities around Phoenix have instituted (gray) water recycling on a large scale. Tucson, Arizona has passed laws to require new commercial buildings to harvest rainwater for landscape use.
But even in northern Arizona rural areas, where water wells are very expensive to drill with little certainty that water will be found, rainwater collection is not widely practiced. Most people have water trucked in from distant ground water wells and stored in large tanks on-site.
Awareness of the potential benefits of rainwater harvesting as well as a support infrastucture to install and maintain rain catchment systems is just not here yet. Things are changing, however. Growing awareness of the need for water conservation will eventually lead to the wider use of rainwater harvesting, gray water recycling, and other solutions.
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